Cirro Energy acquired Simple Power in May 2011. Simple Power is a privately owned Retail Electric Provider (REP) based in Austin Texas. Simple Power services both residential and commercial customers in the deregulated Texas electricity market. Since the deregulation of the Texas electricity market REP’s like Simple Power are able to buy electricity at a wholesale rate and sell it at unrestricted prices.
Key people are Chad Gallun, COO of General Partner, David Luppino, CEO of General Partner, Mike Elhaj and CMO of General Partner.