David Rosenblatt of New Jersey Ed Hofland of Kibbutz Ketura and Yosef Abramowitz founded the Arava Power Company on Kibbutz Ketura in the Arava Valley in 2006. APC’s mission is to supply Israel with 10% of its energy needs through clean renewable solar energy. On June 5 2011 APC inaugurated Israel’s first solar field Ketura Sun on Kibbutz Ketura.